Creating premium experiences around the world’s most iconic events since 2011

New York City Experts of Event Production

Since 2011, Uplyft has worked with our clients to produce world-class experiences around New York City’s most popular tourist attractions. As the 2024 Travel and Hospitality Awards proud recipient for New York City in the category of Hospitality and Customer Service, our guests can expect white-glove treatment in New York’s greatest performing arts, entertainment, and tourist attractions, from Broadway to the Thanksgiving Day Parade, The Tree Lighting Ceremony in Rockefeller Center, and Times Square Ball Drop for New Years Eve. We strive to create lasting impressions and unforgettable memories by producing once-in-a-lifetime experiences that define the best of New York City.


Inside the Parade Brunch Experience with Founder Derrick Cowit

By Catherine Walters
Read more

Derrick Cowit: Crafting Unforgettable New York Experiences and Beyond
Through Uplyft

By Gail Pink
Read more

Macy's Thanksgiving Parade Brunch Comes to Jazz at Lincoln Center

By Maria Orlando Pietromonaco
Read more

our Products

  • Broadway

    Go behind the velvet rope and experience Broadway as a VIP

  • Thanksgiving

    See the iconic Thanksgiving Day Parade in New York City, from the luxurious comfort of one of our private viewing events

  • Tree Lighting

    Experience the magic of Christmas in New York from our exclusive dinner gala at the world famous Tree Lighting Ceremony in Rockefeller Center

  • New Years Eve

    Celebrate the New Year with spectacular views of the Ball Drop overlooking the crowds in the heart of Times Square.

Acadia - Carnegie Diner & Cafe - Sarabeths - Residence Inn by Marriott - Jazz at Lincoln Center - Eataly Caffè - Le Rock - M Social - Tao Group Hospitality -

Acadia - Carnegie Diner & Cafe - Sarabeths - Residence Inn by Marriott - Jazz at Lincoln Center - Eataly Caffè - Le Rock - M Social - Tao Group Hospitality -

get in touch

We look forward to hearing from you.